Tier 3
DCD Automotive | Boch
Ernie Boch Jr. and Bruce Mittman go way back. For the past several years, Mittcom has been buying media in radio and TV for DCD Automotive/Boch across New England. We’re excited that our relationship with DCD Automotive/Boch has grown into digital marketing and social media advertising.
Prime Motor Group
Prime is a fast-growing group of 30 (as of this writing) dealerships in Massachusetts, Maine, Vermont and New Hampshire. Mittcom developed Prime’s first overall branding campaign promising consumers a car buying experience that’s “fast, fair and simple” at every Prime dealership. To prove that, Mittcom helped Prime change the way their people interact with customers, offering full transparency including third party pricing data.
Executive Auto Group
Executive Auto Group runs 13 dealerships, carrying 12 different brands, across Connecticut’s Hartford and New Haven markets. Mittcom was tasked with executing a complete realignment of the Executive brand, marketing strategy, and media mix, in order to develop a communication strategy that ensured all channels were delivering a unified message. To accomplish this, Mittcom blanketed the market with a campaign designed to educate the consumer on the company’s “no haggling” system, including an infectious jingle that encouraged people to “Check Exec.”
Pape Auto Group
For 15 years, we’ve been promoting Pape’s Subaru, Chevrolet and used car sales on TV and radio. Every month, the people of Maine have heard why “You’ll Always do Better at Pape,” and consistent growth proves they believe it.
Bertera Auto Group
We’ve been maximizing ROI for the Bertera Auto Group for 12 years. Right now our efforts are focused on driving business to their two Subaru, two CDJR, Nissan, Mitsubishi and Chevy rooftops through Search.
